Before It Strikes
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Privacy Policy

Last updated: July 7, 2026

Before It Strikes is a free severe-weather app. To warn you before lightning strikes and to push official alerts for the places you care about, we need to know where you are — so this policy is mostly about location. The short version: we use your data to keep you safe, we don't sell it, and we don't run ads. The detail is below.

We never sell your personal information, we don't share it with advertisers, and we ask for only what the app needs to warn you about the weather where you are.

1. Who we are

This policy applies to the Before It Strikes iOS app, its companion Apple Watch app, and this website (collectively, the “Service”). If you have any questions, reach us at [email protected].

2. Information we collect

Location information

With your permission, the app uses your device’s location to show local conditions and radar, and to determine which warnings, watches, and lightning alerts are relevant to you. If you enable “follow-me” alerts, the app monitors significant changes in your location in the background so alerts can track where you actually are. You can grant, limit, or revoke location access at any time in your device settings.

Saved places

If you save locations (for example, home, a lake house, or a child’s school), we store those place names and their coordinates so we can watch them and alert you about weather there.

Notification token

If you enable push notifications, Apple issues a device token that lets us deliver alerts to your device. We store that token together with the locations you’ve chosen to monitor so our systems can send the right alert to the right device. We do not use it for anything else.

Email address

If you sign up on our website to be notified at launch, we collect your email address for that purpose only. You can unsubscribe at any time using the link in any email we send.

Diagnostic information

We may collect limited, non-identifying technical information (such as app version, device type, and error logs) to keep the Service reliable and fix problems. We use this to operate and improve the app, not to identify you.

3. How we use your information

  • Show you local weather, radar, and conditions for your current or saved locations.
  • Determine which official warnings, watches, and lightning alerts apply to you.
  • Send push notifications to your device and Apple Watch for the places you monitor.
  • Operate, maintain, secure, and improve the Service.
  • With your consent, email you about our public launch.

We do not use your information to build advertising profiles, and we do not sell it.

4. How your information is shared

We share information only with the service providers we need to run the app, and only for that purpose:

  • Apple — to deliver push notifications through the Apple Push Notification service.
  • Mapbox — to render maps and radar; map interactions necessary for display are processed by Mapbox under their privacy terms.
  • Our email provider — if you subscribe to launch updates, your email is stored with our email-marketing provider to send those messages.
  • Hosting & infrastructure — the providers that host our servers and database, which process data on our behalf.

We may also disclose information if required by law, or to protect the safety, rights, or property of our users or the public. The weather data itself comes from public government sources (such as the National Weather Service and NOAA) — we consume that data; we do not send them anything about you.

5. How long we keep it

We keep your device token and saved locations for as long as you have the app installed and notifications enabled; removing a location or disabling notifications removes the associated data from active use. If you subscribe to launch emails, we keep your address until you unsubscribe. Diagnostic logs are retained only as long as needed to operate the Service.

6. Your choices and rights

  • Location: grant, limit, or turn off location access in your device settings at any time (some features will stop working without it).
  • Notifications: turn push notifications on or off in the app or device settings.
  • Saved places: add or delete saved locations in the app whenever you like.
  • Email: unsubscribe from any launch email using its unsubscribe link.
  • Access or deletion: depending on where you live, you may have the right to access or delete the personal information we hold. Email us at [email protected] and we’ll help.

7. Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard the limited data we hold and to limit access to it.

8. Children’s privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we’ll delete it.

9. Changes to this policy

We may update this policy from time to time. When we do, we’ll revise the “Last updated” date above, and for significant changes we’ll provide a more prominent notice.

10. Contact us

Questions about this policy or your data? Email [email protected].

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